Pay for events. Nothing else.
Prices depend on the number of events your tracking code sends each month: Free covers the first 10,000, and yearly billing takes 30% off.
Free
Fits 10k eventsFor monitoring one application.
$0a month
Up to 10k events
- Included1 application
- Included2 members
- Included30 days of retention
- Not includedSession replay
- IncludedDocs, chat and email support
- IncludedWeb & product analytics
- Not includedPeople
- IncludedError tracking
- IncludedReliability
- IncludedFeature flags
- Not includedEvaluations lab
- Not includedCommunications
- Not includedAd destinations
- Not includedRevenue
- Not includedPartners
- Not includedApp user management
- IncludedPilot
Starter
For growing products that need more data and tools.
$12a month
Billed monthly · $8.40 a month yearly
Up to 100k events
- Included3 applications
- Included5 members
- Included1 year of retention
- IncludedSession replay
- IncludedDocs, chat and email support
- IncludedWeb & product analytics
- IncludedPeople
- IncludedError tracking
- IncludedReliability
- IncludedFeature flags
- IncludedEvaluations lab
- IncludedCommunications
- IncludedAd destinations
- IncludedRevenue
- IncludedPartners
- Not includedApp user management
- IncludedPilot
Business
For teams that need higher limits and all modules.
$35a month
Billed monthly · $24.50 a month yearly
Up to 100k events
- Included15 applications
- IncludedUnlimited members
- Included3 years of retention
- IncludedSession replay
- IncludedPriority chat and email support
- IncludedWeb & product analytics
- IncludedPeople
- IncludedError tracking
- IncludedReliability
- IncludedFeature flags
- IncludedEvaluations lab
- IncludedCommunications
- IncludedAd destinations
- IncludedRevenue
- IncludedPartners
- IncludedApp user management
- IncludedPilot
Every step and amount
| Step | Events a month | Starter monthly | Starter yearly | Business monthly | Business yearly |
|---|---|---|---|---|---|
| 1 | 100k | $12 | $100.80 | $35 | $294 |
| 2 | 250k | $19 | $159.60 | $49 | $411.60 |
| 3 | 500k | $29 | $243.60 | $65 | $546 |
| 4 | 1M | $45 | $378 | $95 | $798 |
| 5 | 2M | $69 | $579.60 | $149 | $1,251.60 |
| 6 | 5M | $119 | $999.60 | $249 | $2,091.60 |
| 7 | 10M | $179 | $1,503.60 | $389 | $3,267.60 |
| 8 | 25M | Not offered | Not offered | $699 | $5,871.60 |
Amounts are in US dollars, excluding any sales tax or VAT your jurisdiction adds, which Polar handles as merchant of record. An organization on a paid plan keeps sending events up to 110% of its step before ingest stops.
Questions about the bill.
- What counts as an event?
- Every accepted event:
page,track,identify,alias,error,metric,vitalandsession, counted at admission for the whole organization per calendar month in UTC. A rejected or rate-limited event is not counted. - What happens when I go over?
- Free stops at 100% of its 10,000 events, and the rest are discarded rather than billed. Starter and Business allow 10% extra events, then collection stops until the next month or an upgrade, so nothing is ever charged automatically for an overage.
- How do I change plan or cancel?
- A change is a new checkout at the new amount, and the old subscription is revoked when the new one becomes active. The unused remainder of the old period is not refunded or credited. Cancelling from the Polar customer portal takes effect at the end of the period you already paid for, after which the organization returns to the Free limits and nothing is deleted.
- Who issues the invoice, and what about tax?
- Polar is the merchant of record: it takes the payment, issues the invoice and handles sales tax or VAT for your country. Every invoice is in the Polar customer portal, linked from Organization → Plan and usage.
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